Ginebra San Miguel Inc. (GSMI) recently released, for a limited period only, collectible figures of Barangay Ginebra San Miguel Kings’ stars team LA Tenorio, Mark Caguioa, JayJay Helterbrand and the Gin Kings’ twin towers Greg Slaughter and Japeth Aguilar.
“This is the first time in Philippine basketball history that we will have collectible figures of the PBA players, particularly of the Barangay Ginebra players,” said Ginebra San Miguel brand manager Paolo Tupaz. “Barangay Ginebra San Miguel is one of the most beloved basketball teams in the PBA which has inspired Filipinos with their never-say-die spirit. Through the collectibles, fans can now own an important part of the team’s history,” he added.
To avail of the collectibles, just buy any GSMI product. Every five (5) seals of Ginebra San Miguel or Vino Kulafu or any three (3) caps of Primera Light Brandy, GSM Blue and GSM Blue Flavors entitles customers to purchase one collectible figure for only P150 at any Puregold and GSMI partner outlets nationwide. “Bring Home the Kings” promo is ongoing until September 15.
For more details and updates on “Bring Home the Kings” promo, check out the official Facebook page of Ginebra San Miguel facebook.com/barangayginebra, log on to ginebrasanmiguel.com or call the customer care hotline at 632-2564.
Actor Ian Veneracion with GSMI president Bernard Marquez, Brand manager Henry Simon and Group Product manager Paul Camello.
Ginebra San Miguel Inc. tapped “man of the hour”, Ian Veneracion, as the newest endorser of its liquor brand Primera Light Brandy.
Ian, who won the hearts of many after starring as the debonair governor Eduardo Beunavista in a hit TV soap, relates that being “swabe” is important when dealing with both his work and personal life.
“After long hours of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” says the actor, who finally found the ‘tamang swabe’ or smoothness that he had been looking for in a drink.
Made from fine imported grapes, Primera Light Brandy is aged longer and made smoother with the breakthrough Premium Smooth Blend process, and enhanced with Solera Gran Reserva Brandy concentrates for a richer and more flavorful taste.
Primera Light Brandy was recently recognized for its high quality and taste by the Monde Selection International Quality Institute, the distinguished authority of quality in the food and beverages industry worldwide.
Primera Light Brandy is a quality product of Ginebra San Miguel Inc.
Ginebra San Miguel Inc. (GSMI) is taking cocktail hour to mixed drinks aficionados with the launch of Ginebra San Miguel Gin On The Go at the Mercato Centrale, Bonifacio Global City in Taguig.
The eye-catching brown vintage truck, outfitted with a back bar, bar wells and a mini-kitchen, offers artfully crafted cocktail drinks by some of the best bartenders in the country today.
As an added attraction for die-hard basketball fans, the launch included a pop-up store of Barangay Ginebra San Miguel Gin Kings merchandise.
“With Gin on the Go, we will have everything you would find in a cocktail bar. With so many weekend food bazaars and holes in the wall around Metro Manila, Gin On The Go is a way of giving our consumers a more premium and pleasurable gin drinking experience to go along with their food tripping,” says Ginebra San Miguel assistant brand manager Winchie Tobias.
Ginebra San Miguel Gin On The Go offers gin drinkers a new and refreshing way to enjoy Ginebra San Miguel, G.S.M. Blue, G.S.M. Blue Flavors and Ginebra San Miguel Premium Gin.
Aside from the mixed drinks, guests at the launch were also treated to non-stop music performances, while lucky visitors won Ginebra San Miguel premium items in the raffle draws.
Among the concoctions enjoyed by visitors were Manila Sunrise (Ginebra San Miguel blended with orange and freshly roasted coffee), All Nighter (Ginebra San Miguel with energy drink and hint of blue curacao), Blue Royal Fizz (G.S.M. Blue with orange soda with a twist), Mojito Slush (G.S.M. Blue Flavors Mojito with mint and lime) and Sweet Lemony Martini (Ginebra San Miguel Premium Gin with freshly squeezed lemon and simple syrup).
“Drinkers and bartenders are now re-discovering the versatility of the juniper-based alcohol and part of its growing popularity all over the world has been fueled by the use of both locally sourced products and imported ingredients that add new flavors and dimensions to it,” says GSMI Marketing manager Nelson Elises.
For details on the upcoming stops of Ginebra San Miguel Gin On The Go, like the official Facebook fanpage of Ginebra San Miguel facebook.com/BarangayGinebra.
GSMI’s flagship brand Ginebra San Miguel has been enjoyed by many for over 180 years. Ginebra San Miguel also remains the no. 1 selling gin in the world according to leading global drinks journal Drinks International.
MANILA, October, 2015 – Beauty and brains Arci Munoz is 2016 Ginebra San Miguel Inc. (GSMI) calendar girl, joining the ranks of popular beauty queens, models and actresses who have graced the brand’s calendars including Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heussaff (2012), Georgina Wilson (2013), Angelica Panganiban (2007) and Ellen Adarna (2015).
“For 2016, we chose Arci Muñoz as our brand ambassador because she embodies the Ginebra San Miguel brand character—strong, versatile and resilient. She is the complete package. She’s got both beauty and brains. She is multi-faceted, being a singer, an actress and a model. Truly, ‘ganado sa buhay’ and definitely one of the country’s most talented, and hottest up and coming artists,” says GSMI vice president and Marketing manager Nelson Elises.
Arci, a College of Fine Arts graduate from the University of the Philippines, entered show business in 2005 via a talent reality search. Since then, Arci has appeared in several television projects and is currently the lead vocalist of the rock band Philia. In 2008, she represented the Philippines in the prestigious Asia Supermodel Competition. Her biggest TV break came earlier this year when she landed the lead role in the top-rating drama series “Pasion de Amor” on ABS-CBN. She is also slated to be seen in the upcoming movie “Etiquette for Mistresses.”
“Being part of the Ginebra San Miguel family is such a big honor and privilege,” says Arci. “I had fun during the photo shoot because our concept for the calendars showed who I am behind the camera. The calendars are actually a sneak peek into my life. Not many people know that I am athletic, that I work out and play basketball. I am a rocker but I also love girly things like fashion,” relates Arci.
GSMI has released six layouts for its annual calendar. “The Ginebra San Miguel calendar girl was first started in 1988, and it is something that consumers look forward to every year,” adds Elises.
Other past Ginebra San Miguel calendar girls were former beauty queens Anjanette Abayari (1994), Alma Concepcion (1995) and Michelle Aldana (1998); former sexy stars Janna Victoria (1999) and Patricia Javier (2000); singer Geneva Cruz (2001); and other famous TV and movie personalities like Rica Peralejo (2002), Aubrey Miles (2003), Belinda Bright and Maricar De Mesa (2004).
This year, Ginebra San Miguel has added a different twist to the annual calendar’s promotions. For every purchase of two (2) bottles of Ginebra San Miguel Bilog, Angelito, Frasquito or one (1) bottle of Frasco at 7-Eleven, MiniStop and other participating outlets, consumers will get a limited edition magazine calendar. To add to this sweet deal, each magazine calendar comes with a set of coupons which can be exchanged for products or premium merchandise items.
GSMI’s flagship brand Ginebra San Miguel has been enjoyed by many for the past 180 years and remains the no. 1 selling gin in the world according to leading global drinks journal Drinks International. Last year, Ginebra San Miguel launched its “Ganado sa Buhay” campaign, which celebrated the hardworking Filipino worker who is “ganado sa buhay” and works hard to provide his family a better future.
Other GSMI products are GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, Gran Matador Light, Don Enrique Mixkila, Antonov Vodka, Antonov Vodka Mixed Drinks, Vino Kulafu and Primera Light Brandy. For more information, log on to ginebrasanmiguel.com or like the official Facebook page facebook.com/BarangayGinebra.